Kill A Mocking Bird And Trayvon Martin s Black Lives...

Samantha Ekanem Mrs. Nelson Pre ­AP English 2 24 August 2015 To Kill A Mocking Bird From Trayvon Martin to ‘Black Lives Matter’ People have different opinions and views on subjects and we won’t always agree with them or understand why they think that way. â€Å"You never really understand a person until you consider things from his point of view... Until you climb inside of his skin and walk around in it.† I like that Atticus is teaching his kids valuable lessons. We don’t know what makes someone act or dress or do the things they do, so we make assumptions and conclusions in order to â€Å"understand†, but the only true way of understanding someone is through sympathy and compassion. I value this next quote because I believe a lot of what Atticus is saying still applies today. Not just white men cheating black men but white people in general cheat colored people everyday simply for being white. â€Å"As you grow older, you ll see white men cheat black men every day of your life, but let me tell you something and don t you forget it - whenever a white man does that to a black man, no matter who he is, how rich he is, or how fine a family he comes from, he is trash.† For example in today’s society we have wage gaps, people get paid based on what their race is even if they share the same job and do the same work. Even though today we like to deny racism exists, it does we just chose to ignore it. Again in the book we see Atticus teaching his children that making assumptions and

How Does Camus Present The Irrationality Of Normal Human...

English HL IB1 World Lit Essay: How does Camus present the irrationality of normal human life through the Character of Meursault and use of logic: Candidate name: Syed Anim Ashraful Huq Candidate number: 003774-0004 Examination session: May 2015-02-06 Word count: 1,401 The outsider written by Albert Camus is a brilliant piece of science fiction. It explores the indifference the main protagonist, Meursault has with the society that he is a part of. Albert Camus idea of morality in The Stranger is completely unconventional and this can be seen through the protagonist actions and emotions. The title of the book is â€Å"L’etranger†, which directly translates to the outsider in English. The title is of very little significance as we are notified that Meursault is that of an abnormal character of his society, and any other society comparatively, through the first lines of the book which is; â€Å"Maman died today. Or yesterday maybe, I don’t know. I got a telegram from the home: â€Å"Mother deceased. Funeral tomorrow. Faithfully yours.† That doesn’t mean anything. Maybe it was yesterday.† This clearly shows us that he is of a different type of breed of humans, that of a human of very little feelings towards what is supposed to be one of the main characters of someone’s life, his mother. He does not seem to care enough to be sad or even feel bad, but is more worried when the actual funeral is to take place. This is the first hint Camus gives us of the mainShow MoreRelatedThe Death Of A Free Man1454 Words   |  6 Pagesmurder, Meursault was arrested and put in jail. While in jail, he had to see the magistrate a few times, and in those visits he found himself being irritated because of the heat. As Meursault was being questioned, he felt the air â€Å"getting hotter and hotter† (Camus 69), and it creates a mood of irritation. He did not want to hear anymore of the imposing tirade given by the magistrate. Then Meursault stated that he â€Å"could see the red sand and feel the burning of the sun on [his] forehead† (Camus 67).Read MoreCharacter And Ro le Quote And Inspector Of Meursault1330 Words   |  6 PagesCharacter and Role Quote and Scene Relation to Meursault Thomas Pà ©rez is one of the people living in the old folks’ home with Maman. He forms a close relationship with her (sometimes referred to as Maman’s fiancà ©) and is distraught when she dies. â€Å"Several other images from that day have stuck in my mind: for instance, Pà ©rez’s face when he caught up with us for the last time, just outside the village. Big tears of frustration and exhaustion were streaming down his cheeks. But because of all the wrinklesRead More Essay on Camus’ The Stranger (The Outsider): Finding a Rational God through Nature3501 Words   |  15 PagesFinding a Rational God through Nature in Camus The Stranger (The Outsider)    Turning towards nature for fulfillment, The Stranger’s Meursault rejects the ideology of God as a savior and is consequently juxtaposed against Jesus Christ’s martyrdom, Christianity and the infamous crucifixion. To the inexperienced reader, Meursault appears to be an extreme atheist. Later in Albert Camus’ novel, he is revealed as a humanistic soul that’s in touch with the universality of the earth and soil he treads

The Value Chain Of Nordstroms Inc - 1284 Words

Introduction Value chain is the ability to take a product and add some value along the way to make it appealing to the customers in such a way that they be willing to buy the product at a certain price. Many companies in today’s business world analyze their value chains to identify the ways which continue to attract their customers. The value chain analysis consist of two parts, primary activities and secondary activities. The first ones support the actual physical process of buying, manufacturing, shipping and selling the product and the secondary activities are actions that support the process, such as procurement, technical support and human resource management. The value chain is one of the critical elements of a company’s strategy in today’s competitive world, because company’s profit depends on how the successful and efficient it runs its operations and how the end product appeals to the customers at a price that covers all the expenses of the co mpany. Nordstrom’s Value Chain Nordstrom’s Inc. is one of the upscale fashion retailers in the United States that competes with other high end stores, such as Saks, Neiman Marcus, Bloomingdale and Macy’s. In order to differentiate itself from its competitors, the company must carefully follow its value chain design, because it is the only concept that allows Nordstrom to stay unique among the other retailers. Most of the company’s competitors buy products from the same or similar vendors and have creatively designedShow MoreRelatedThe Value Chain Of Nordstrom s Inc888 Words   |  4 PagesIntroduction Value chain is the ability to take a product and add some value along the way to make it to appeal to the customers in such a way that they be willing to buy the product and pay the asking price. Many companies in today’s business world analyze their value chains to identify the ways which continue to attract their customers. The value chain analysis consist of two parts, primary activities and secondary activities. The first ones support the actual physical process of buying, manufacturingRead MoreBusiness Line Model Of Nordstrom2014 Words   |  9 Pageswear and cafes (Nordstrom Inc, n.d). Operating in multi retail categories gives consumers an incentive to shop at their shop, over the competitors because the consumer can satisfy all their specific needs and wants in one store instead of having to visit several. The divergent product line also broadens Nordstrom s target market by offering different products that attract new market segments and reach the different demog raphic and purchasing needs of each consumer. Nordstrom’s wide product range helpedRead MoreBusiness Analysis : Nordstrom, Inc.2405 Words   |  10 PagesINTRODUCTION The company I chose to explore is Nordstrom, Inc. I always enjoyed being fashionable and stylish so this specific company works well with something I love to do often. I also shop at this particular store quite frequently. I would like to focus on how Nordstrom, Inc. should consider expanding into Europe. I have been to Europe a couple of times including studying abroad and I’ve noticed that all the major European cities have their fair share of upscale and high-end retail stores.Read MoreJ. Penney Corporation Inc.970 Words   |  4 PagesCompany Overview: J. C. Penney Corporation, Inc, also known as JCPenney, is a chain of American department stores specializing in selling affordable clothing, shoes, accessories, and home decor for the entire family. For more than a century, JCPenney has been a regular shopping destination and a dependable retailer for the American family. In 1902, the department store was founded by James Cash Penney and was established on the principle of the Golden Rule. Over the years, the company has developedRead MoreBusiness Case Study : Nordstrom, Inc.1723 Words   |  7 PagesIntroduction Nordstrom, Inc is one of the largest upscale apparel and shoe retailer’s in the United States. John W. Nordstrom started the company in 1901 as Wallin Nordstrom, which was a small shoe store located in downtown Seattle, WA. By 1960, the shoe company was the largest independent shoe chain in the nation. Nordstrom then ventured into women’s apparel and in 1971 the company rebranded itself to Nordstrom, Inc. and became a publicly traded company. (nordstrom.com) Today, an executive teamRead MoreMarketing Strategy : Target Markets And The Marking Mix874 Words   |  4 Pagesthe same as their competitors. Different types of organizations develop different types of strategies for success. For example, Nordstrom is a type of company that has different products, policies, and designs than other retail stores. â€Å"Nordstrom, Inc. is a leading fashion specialty retailer offering compelling clothing, shoes and accessories for men, women and children. Since 1901, we ve been committed to providing our customers with the best possible service—and to improving it every day.† (AboutRead MoreNordstrom Human Resource Paper5437 Words   |  22 PagesNordstrom Nordstrom’s employees and management are the company’s most valuable resource. An article written in the Seattle PI describes exactly why this is true. It states that, â€Å"Nordstrom salespeople make decisions as if managing their own business; they are trusted to do what is right. Everyone else in the company is there to help the sales staff make the sale and please the customer† (Mulady, 2009). The way the employees are treated and valued is a perfect portrayal of the company’s missionRead MoreNordstrom Financial Statement Analysis3814 Words   |  16 PagesNORDSTROM (JWN) I. Nordstrom’s overview Nordstrom is classified as an Upscale Independent Department Store Chain and is noted as one of the largest department stores of its type. Nordstrom is founded in 1901 by two partners, John W. Nordstrom and Carl F. Wallin. It’s headquarter is in Seattle, Washington area. Nordstrom carries a wide variety of merchandise and specialty goods, which includes apparel, shoes, jewelry, cosmetics, fragrances, handbags, accessories, and in some locations, homeRead MoreReal Men Drink Coke4842 Words   |  20 Pages TerraCycle’s organic plant food hit the shelves in 2004 with labels boasting that it â€Å"Contains Liquefied Worm Poop!† It didn’t take long for the products to take off. By 2006, the company had been named â€Å"The Coolest Little Start-Up in America† by Inc. magazine and had passed the $1 million mark in sales, growing as much as 300% from the previous year. They snagged shelf space in retail giants such as Target, Walmart, and Home Depot. Founder and president Tom Szaky liked to refer to his companyRead MoreLululemon Case Essay examples8018 Words   |  33 PagesConfirming Pages CASE 6 lululemon athletica, Inc. Arthur A. Thompson The University of Alabama I n early 2012, investor interest in lululemon athletica— a designer and retailer of high-end, yoga-inspired athletic apparel under the lululemon athletica and ivivva athletica brand names—was surging. Over the past 30 months, growing numbers of female shoppers were patronizing the company’s stores to pay premium prices for lululemon-branded items that offered performance, fit, and comfort and were

The Memoir Wild By Cheryl Strayed - 1226 Words

The memoir Wild, by Cheryl Strayed focused on a woman whose whole life was in turmoil. From the passing of her mother to the divorce of her husband, Cheryl lost sight of her values and viewed her life as one ruined by failure and loss. In desperate need of something new to believe in, Cheryl decided to begin the journey with herself by taking an epic journey on the Pacific Crest Trail. Her beliefs and values transform over the journey from the victim of a bad situation to her belief in herself, rebirth and forgiveness. It is hard to imagine what it is like to lose everything, and Cheryl was not accepting her new reality. At the start of her memoir she viewed herself as the victim, along with the fact that she wished she had, â€Å"A father who loved you as a father should [that] was greater than his parts† (133). Her biological father was a really father in name only, and he was extremely vicious and abusive to the children and their mother. When a stepfather, Eddie came into the family, he was by no means a good father, however in comparison to their biological father Eddie was an amazing man. After her mother’s death, Eddie tried to move on and Cheryl was upset because she expected more from him. She wanted him to be there for her. She cannot imagine a good father because both men fell short of her expectations of what a father should do. In this painful time, Cheryl longed to find a way to run from all her problems: â€Å"[a] place where there was no pain, where it wasShow MoreRelatedFeminist Perspective Wild By Cheryl Strayed1261 Words   |  6 PagesFeminist Perspective Theory in Wild by Cheryl Strayed. â€Å"Wild† is a memoir by American author, Cheryl Strayed, documenting her journey of self-discovery as she traverses along the Pacific Crest Trail. In the book Cheryl documents her own personal journey in 1995 after her mother’s death, the book was published in 2012. This paper seeks to explicate the feminists’ perspective in the book, through analysing events, occurrence and thoughts as documented by the author. At the age of 22 Cheryl’s motherRead MoreThe Death Of A Loved One1668 Words   |  7 Pagesdeath of a loved one is not something that is easy to live through. For Cheryl Strayed that was no different, but Strayed used it as her driving force at a chance to pursue her dreams as well as an opportunity make her grieving heard. She battle with the death of her mother as well as her whole life being turned upside down as acknowledged in, â€Å"I’d find my strength again, far from everything that had made my life ridiculous† (Strayed 57). One thing that did not change throughout it all was that she stillRead MoreSummary Of A Memoir Of Survival 1352 Words   |  6 PagesA Memoir of Survival in Cleveland by Amanda Berry, Gina DeJesus and Mary Jordan (Viking, 2015), chronicles the kidnapping of two women by the infamous Cleveland school-bus driver Ariel Castrol with their abductions, captivity and dramatic escapes. The book is currently #352 on Amazon. The shocking s tory ends as these heroic women escape but in Masquerade the torture continues through even after Rani divorces the maniac who had kidnapped her children and turned them against her. Just as Memoir speaksRead MoreHow Background and Upbringing Effect a Child, Especially in Wild by Strayed and The Other West Moore by Moore1545 Words   |  7 PagesIn the first few pages of Wild, it describes the present being of strayed but is quickly followed by flashbacks to her past. These flashbacks are a reminder of how the story has reached the point where it opened, on the Pacific Coast Trail (PCT). This book is more than a memoir recounting just her hike up the western coast; it is a story of her life’s journey. It explains how who she presently is directly determined by who she used to be. Each step on the trail is another step forward in her growthRead MorePsychology At Columbus High School1908 Words   |  8 Pageswas Cheryl Strayed’s journey to hike the Pacific Crest Trail in her memoir, Wild. I had asked around my school to see if anyone else could volunteer with me; however, with the camp falling on a holiday, the majority of my friends had already made plans to go out of town. I came up with every excuse to refuse the call to the camp, but I felt so compelled to learn more about the program. Despite having to volunteer all by myself, I decided it was the right thing to do. In the beginning, Strayed was

Music Industry The 27 Club - 2350 Words

In the music industry, there exists an elite and very exclusive club called the 27 Club. A one-time fee earns a person a lifetime membership and the opportunity to join the ranks of Rudy Lewis of the Drifters, Brian Jones of the Rolling Stones, and legendary guitarist Jimi Hendrix. Membership, however, comes at a high cost as it is nonnegotiable and non-refundable. The fee is the premature death of a talented musician at the age of twenty-seven; often, these deaths occur because of or in relation to the usage of drugs. This was the case for blues’ singer Janis Joplin when she joined. In October of 1970, Janis Joplin was found dead from the effects of a drug overdose. A posthumous release of her unfinished second album, Pearl, resulted in the album reaching a certified platinum status by the year 2000 (Gold Platinum, 2016). Pearl ranks among Rolling Stone’s greatest albums of all time (Stone, 2012). None of these accolades matter, however. What matters is that an extremely talented young woman died from a drug overdose. What matters is how she reached that point in her life and where her drug issues stemmed from: the effects of her childhood or a byproduct of the era she lived in. Childhood and Adolescence Just as her life ended prematurely, the beginnings of Janis Joplin’s life were quite similar. In January of 1943, Joplin was born three weeks early. By the account of her family, this did not seem to have pronounced effect upon her early years as she was thriving andShow MoreRelatedAnalysis Of The Book The 27 Club 1417 Words   |  6 Pages The 27 club. An infamous club that has taken away artists in the preimage of 27, whose members include: Amy Winehouse, Kurt Cobain, Jimi Hendrix and Jim Morrison. But this club is known for its musicians and not its poets. One of these poets is James Douglas â€Å"Jim† Morrison, lead singer and songwriter for the rock band, The Doors. Morrison’s poet life was hidden behind the facade of being the king of an explosive form of rock. For fans who looked hard enough, Morrison truly was only the poet whoRead MoreDominick10 Tb Ch08 1 1005 Words   |  5 Pages  TVs  rising  popularity  affected  radio,  but  not  the  recording  industry.   Ans:  F            4.  Rock  music  has  roots  in  several  musical  genres,  including  rhythm  and  blues.   Ans:  T            5.  The  dawn  of  the  60s  brought  a  new  clean ­cut  breed  of  rock  star,  thanks  to  American   record  companies  desires  to  increase  profits.   Ans:  T            6.  Although  some  American  recording  artists  were  prominent  during  the  1960s,  the  music   scene  became  dominated  by  the  British  Invasion.   Ans:  T            7.  Heavy  metal  music  emerged  as  rock  became  part  of  the  countercultureRead MorePopular Culture Film And Music1385 Words   |  6 Pagesculture film and music has long since been awash with drug references and imagery. The context of these references has majorly affected the way in which they are received and perceived by the wider public, expressly in times of social or political change and unrest. The context in which these images and sounds are being interpreted affect the response to racial vilification, representation, along with gender roles and stereotypes. Conventional practice in the entertainment industries has developed overRead More The Role of Music During and After Puerto Rican Migration to the United States1135 Words   |  5 PagesThe Role of Music During and After Puerto Rican Migration to the United States For Puerto Ricans, music served infinite purposes. It allowed for the formation and reformation of cultural views and opinions, through the lyrics in the songs. These views were constantly changing, which in turn fed into the ever evolving identity of the Puerto Rican people. As a vehicle of expression it stimulated thought and provided a method of communication for the community. In The Puerto RicanRead MoreThe Development Of Walmart.966 Words   |  4 Pages The Development of Walmart Tracy Johnson Nicholas Chabra Cooperate Responsibility and Society January 27, 2016 Introduction This paper concerning Walmart will give a brief history and development story of the retail outlet. The research will also feature the gender discrimination claims that have been made against the retail outlet store. The history and development of Walmart Walmart’s first store was opened up in Rogers, Arkansas in 1962 by Sam Walton. Walton had owned a retail storeRead MoreJimi Hendrix Essay1186 Words   |  5 Pagesin the history of music. Although Hendrix is known for his outstanding ability to play the guitar, he is also a very famous name in Blues music. He played the acoustic guitar but is known for his outstanding ability to play the electric guitar. With songs such as Red House, Here My Train A Comin, and Born Under a Bad Sign, Hendrix is considered to be in the Chicago category and quickly made his way into the history of Blues music. James Marshall Hendrix was born on November 27, 1942 in SeattleRead MoreImpact Of Gambling On The United States1647 Words   |  7 Pagesgambling in casinos has provided many economic benefits such as creating jobs and making plenty of revenue in cities around the United States. Gambling has increased the amount of jobs available in the United States as David Francis says,† The gambling industry has emerged as an economic mainstay in many communities, creating jobs, sometimes reducing unemployment† (Francis 1). As these casinos are opened in the community, thousands Isaac 2 of job opportunitiesRead MoreAndrew Isaac. Honors English 10. Period 2. 6 April 2017.1627 Words   |  7 PagesFrancis says,† The gambling industry has emerged as an economic mainstay in many communities, creating jobs, sometimes reducing unemployment† (1). As these casinos are opened in the community, thousands of job opportunities are opened to people of all variations and specialties. As these jobs open people who are desperate for work are given an opportunity to work. Gambling is becoming an activity that gains more revenue than most recreational activity including sports, played music, and theme parks (1)Read MoreEssay on The Growing Industry of Electronic Dance Music1106 Words   |  5 PagesElectronic dance music (EDM) festivals around the world bring hundreds of thousands of fans together for enormous multi-day parties. New York Ranger (2014) points out that ‘DJs are the new rock stars’. â€Å"While attendance at concerts and festivals for other music genres declined by 8.3% in the past three years, EDM has only prospered† (Lashbaugh, 2013). Lashbaugh (2013) also notes that EDM festivals are twice as big in attendance than all concerts and festivals in other music genres, combinedRead MoreChicago the Musical1467 Words   |  6 PagesLaunched in 1975, the musical Chicago, created by a talented pair of composers and producers that included both John Kander and Fred Ebb later known as Kander and Ebb. Kander was born on March 18, 1927 in Kansas City, Missouri. His exposure to music began at an early age as a result of having had tuberculosis as a baby. During this time, Kander was cut off and not allowed to be around other people, that separation developed his ability for sound. Kander started piano lessons at the age of six

Lehman Brothers Incorporation Limited

Question: Discuss about the Lehman Brothers Incorporation Limited. Answer: Lehman Brothers-Background and Success Story Lehman Brothers is an incorporation having its welcome prints in the year 1850. It was founded by Henry Lehman, a German immigrant, in 1844. The business was started as a small store providing small items of necessity like utensils, grocery items, goods etc. Six years later, the business was joined by Emanuel Lehman and Mayer Lehman, and the three Lehman Brothers started working as a common entity in the year 1850 and named the business Lehman Brothers.(Fineman, 2008) The firm played a major role in the upliftment of cotton and coffee market. It also accepted an offer to work as Governments agent for dealing in commodities market. Till the end of 19th Century, Lehman Brothers found its core business area and had begun to conquer the market as a leading and emerging business tycoon. In the beginning of 20th Century, the firm had its partnerships and MOUs with many companies like Sears, Roebuck co., Woolworth co., Gimbel Brothers Inc., May Department Store and RH Mary co.(Adu-Gyamfi, 2015). These partnerships could evident the interest of Lehman Brothers in the upliftment of retail business. Steadily but not slowly, Lehman Brothers started showing its mastery in the stock and commodities market. The introduction of Private Placement is the gift of Lehman Brothers. This was as a result of a great downfall in the stock market during the Great Depression of 1929. Lehman Brothers started the concept of privately placing the shares to the relatives, companies etc. This concept proved very helpful in boosting the value of the business in global market. Lehman Brothers marked its footprints in the Investment Banking in the year 1994 by opening several offices and recruiting various employees. The firm also merged with the fourth largest Investment Bank of the time-Kuhn Loeb Co. The market was introduced with another major merger of the time which was the merger of E.F. Hutton co. with Shearson Lehman which proved very helpful in the formation of Lehman Brothers Investment Bank. The result was due to failure of the merger of E.F. Hutton co. with Shearson Lehman. The Investment banking business was named Lehman Brothers Incorporation Limited and it had its IPO in 1994. (Adu-Gyamfi, 2015) The firms major revenue generating source was mortgage backed securities. It initiated its major business in subprime mortgage market. Subprime Mortgage Securities are the securities having low credit worthiness and therefore an individual doesnt get credit on the basis of these securities. Lehman Brothers started providing credit on the basis of these securities. Though, the business was very risky but it had huge revenue generating capacities which taken the firm to new levels of success. In 2007, the firm became the leading underwriter of mortgage securities and a leader in stock market as well. Collapse of Lehman Brothers and Global Financial Crisis The major reasons for collapse of Lehman Brothers could be categorized into four major parts. First reason was a downfall in the housing prices. Lehman Brothers had its major investment in subprime mortgage securities. Subprime Mortgage securities have low credit worthiness and these securities contribute the major part of the assets of the Lehman business. Due to overinvestment in such risky securities, the business earned huge revenues initially but had its huge downfall also since the housing prices had a great decline. The overall downfall in the economic market was the reason for such heavy downfall in the housing prices. The value of the assets of the business fell sharply and the business debt to assets ratio started increasing crossing the highest ratio acceptable by the American Government. There were several other financing institutions which crossed the highest debt to assets ratio acceptable by American Government and Lehman business was one of them. Second reason was the investment in Repo105 and Repo108 securities. Repo105 meant lending cash by mortgage of securities having value more than 5% of the credit extended and Repo108 meant lending cash by mortgage of securities having value more than 8% of the credit extended. This decision was very judicious on the part of the financial officers of the business as Repo securities extended credit to credit worthy clients only and the securities taken from the clients were able to generate enough cash to compensate any failure. Though, the decision was a prudent one considering the situation of market but the shortfall was in the treatment of the securities. Lehman Brothers treated the securities received during Repo transaction as sales and used cash to discharge the liabilities. The Repo securities were used to window dress the financial position of the business in the market. The third reason is the incapability of the managers to oversee the future conditions and inefficient risk management strategies. The CEO of Lehman Brothers at the time of its bankruptcy had earned billions of dollars from the business but could not nurture the growth and prosperity. The CFO and CEO are mainly responsible to oversee the future potential of a business and to recommend preventive and corrective actions so that the future inefficiencies could be overcome. The bankruptcy had led to retrenchment of a number of employees who lost their source of earning and living. The firm could have provided proper and regular methods to the employees so that they could make themselves prepared for the worst outcomes. They were the most innocent people who had to bear the foolishness of some handful of senior employees. The auditors on the other hand were also ignorant about the financial repercussions of the activities undertaken by the business to make its financial position look bette r to the stakeholders. The audit work, despite of being in hands of such efficient and reputed audit firm could not fulfill its responsibilities. The fourth and the last reason which finally resulted in the bankruptcy of Lehman Brothers Incorporation Limited was the lack of support from American Government. Initially, the Korea Development Bank agreed to take over the business but it could not be materialized due to some problems with the regulators. Again, Barclays Bank agreed for a take-over but it was disapproved by the US government which eventually marked an end of Lehman Brothers. Global Financial Crisis The firms collapse had a major impact on the prices of global stock market indices. There was worldwide devastating effect on the bankruptcy and this phenomenon had been marked as one of the biggest downfalls in the stock market. After the filing of bankruptcy by the Lehman brothers, The Reserve Primary Fund, which was considered one of the largest money market mutual funds, lost its share price. This phenomenon was referred as Breaking the Buck.(Tymkiw, 2012). Apart from that, above 75 such administration cases were recorded. There were a number of such studies which reveal the condition of market after the collapse of Lehman Brothers.(Ranjeen, 2015). No market was left untouched by the devastation. The US market, the Chinese market etc. were adversely affected. One such instance supporting the statement was shown by the 4.4% drop of New York Dow Jones Industrial Average. This was the largest drop of that time (Duncan, 2012). The European market was also part of same. There was 3.92 % fall in FTSE Index, 3.78% fall in Paris CAC and 3.6% fall in NASDAQ Composite. These all recorded the biggest fall in the market after the 2001 attack in US. Even the Asian countries were not left. Major countries like India, Taiwan, and Singapore etc. witnessed constant declines in stock and commodities market. Further, Japan, Hongkong and South Korea faced biggest fall of their histories. (Adu-Gyamfi, 2015) All the above mentioned events show that the collapse of Lehman Brothers was not a failure of single company or a single market or a single countrys economy. This failure was a massive failure of the overall investment market which could be witnessed worldwide. The effect of such failure took a number of years to vanish from the market. The big businessmen especially the Investment Bankers started taking the adherence policies of their Governments too seriously. The Auditors responsibilities took a major turning point. In the Lehmans case, the auditors were seriously accused of their gross ignorance and lack of due diligence and prudence. The auditors are expected to perform their services according to the prescribed standards of work and they cannot change their actions from the quality standards prescribed by various regulatory and administrative boards. The senior employees also held an important role in the failure of Lehman Brothers. The employees and workers of any company is r esponsible for the upliftment of the companys status. The foolish behavior of workers and short sightedness of senior employees could lead to a dangerous result to a company. The roles of employees were increased by enactment of various Corporate Governance measures. Thus, a global impact was witnessed by the world due to failure of a handful of people. Auditors role and responsibilities The auditors roles and liabilities are mentioned in the International Standards on Auditing (ISA) by the International Auditing and Assurance Board (IAASB). These standards set a framework of work by the auditors while performing audit and assurance services to their clients. The auditors are the watchdogs of the business concerns. They are expected to provide their opinion on the financial prudency as well as competencies of a business. The centre work of an auditor is to provide an unbiased opinion on the financial statements of the business and to assure the stakeholders regarding full disclosure of all material transactions. The Lehman Brothers Incorporation limited was audited by Ernst and Young, a reputed audit firm having global recognition. Ernst and Young is considered one of the Big Four Audit firms all over the world. Having recorded its perfection in various audit work various time, this audit firm underperformed in the Lehman Brothers case. The shortcomings of Lehmans business were not even pointed out by such an expert audit firm. There were many audit inefficiencies like the treatment of Repo transactions should have been bought to the notice of stakeholders by the auditors and the auditors should have qualified their report. The accounting inefficiencies like the Repo transactions being shown as sales and not made part of liabilities was a major concern. Further, there was improper disclosure of such transactions and the stakeholders were unaware of the transactions. But nothing was pinned by the auditors. The auditors considered trusting the business managers vision when it was about the adh erence of accounting standards. Though the standard for not clear, but the auditors should have understood that the standard was formed for the betterment of general and not the specific. They must have rejected the owners way of showing things and stood by the Boards. Further, the International accounting standard for Repurchase transactions had a major loophole. It did not provide a benchmark for the treatment of such transactions and Lehmans took advantage of such loophole and was defended by the auditors. The International accounting standards were revised after the collapse. The International accounting standards Board (IASB) and Financial Accounting Standards Board (FASB) met in April 2010 and had their discussion regarding the question to overcome such loophole for accounting of repo transactions. However, the auditors were expected to see the facts in the light of its duties to the stakeholders and not as a follower of the accounting and auditing standards. The auditors, in such cases, need to show utmost professionalism and serious work and not support such business devastations blindfolded. The revised accounting standard on accounting for repo transactions was issued in June, 2014 (via Update No. 2014-11), Transfers and Servicing (Topic 860): Repurchase-to-Maturity Transactions, Repurchase Financings, and Disclosures. (FASB, 2014) According to the guideline, the repurchase transactions will not be accounted as sales. Earlier, the transfer of a financial asset could be combined with the repurchase financing and both are accounted as a forward agreement. This treatment resulted in window dressing of Balance Sheets by many investors.(FASB, 2014). With the revised format, the Generally Accepted Accounting Standards were aligned with the International standards of reporting popularly known as IFRS. Therefore, the auditors are required to comply with the new guidelines and show greater professionalism and prudence in providing the audit and assurance services especially while auditing such a huge and globally renowned institution. Recommendations The audit and role of auditors had never been into such a limelight before. The Association of Chartered Accountants (ACCA) has assessed an auditors role in the downfall of a business concern. ACCA has firm belief that the auditors bring value to business and the expanding economies. This is done by the trust of stakeholder which is reflected by the governing structure of corporate reporting. ACCA have met several time to see the case for the role of audit and that how it can extended to meet stakeholder expectations more efficiently.(ACCA, 2011). The auditors were always expected to show professional competency but the global financial crisis led to a series of inquiry into the roles and liabilities of auditors. This is evident from the European Commissions Green paper on auditing, the UK Economic affairs Committees inquiry, the US Public Company Accounting Oversight Boards examinations etc. All of these highly emphasized that the auditors should not be a blind follower of the standards formulated. The major recommendations which came forward post global financial crisis inquiries are:- The big four audit firms should be assigned the task of auditing of Big concerns. The reason behind such decision is that if one of the big firms fail to perform the required services then the other will need to choose from the remaining ones and not to get confused about the suitability of various audit firms. The auditors should perform the audit services keeping in mind the requirement of the stakeholders and the society because in case of failure there can be legal action against the auditor by the stakeholders. The auditor should perform non-audit services keeping in the mind the required independence on the part of auditors. The huge consultancy prices should not attract the auditors as the auditor is expected to perform their duties independently and any relation to the business may hamper its scope of duties and independent examination. The points mentioned in Sarbanes Oxley Act, 2008 should be clearly understood to see the motive of the enactment. The enactment was a result of a series of financial crunches like Enron and Worlcom and is seen as a major industrial turnaround. The auditors should not stick to one company our concern for a longer period of time as this may seriously hamper the independence as well as the audit scope and duties. The longer duration of audit engagements not only satisfies the client regarding strictness in audit policies but it also make the auditor reluctant to see any irregular transactions or activities and he prejudices the nature of work of his clients. The Going Concern assumption of the business should be clearly overviewed because after the global financial crisis, a number of financial institutions were getting indulged in window dressing their financial position by using various monetary and non-monetary measures. The going concern assumption may not be there in some cases as the financial statements must be showing highly valued assets but the actual valuation and position would be much lower. Thus, the auditors responsibilities regarding the going concern has increased. Works Cited ACCA, 2011. Audit under fire: a review of the post-financial crisis inquiries. [Online] Avail able at: https://www.accaglobal.com/content/dam/acca/global/PDF-technical/audit-publications/pol-af-auf.pdf[Accessed 17 January 2017]. Adu-Gyamfi, M., 2015. The A nalysis of the Collapse of Lehman Brothers. [Online] Avail able at: file:///C:/Users/user/Downloads/SSRN-id2771615.pdf[Accessed 17 January 2017]. Duncan, S., 2012. Causes of Collapse: The Failure of Lehman Brother Holdings, Inc.. [Online] Available at: www.ssrn.com/abstract=2192284[Accessed 17 January 2017]. FASB, 2014. FASB IMPROVES FINANCIAL REPORTING OF REPURCHASE AGREEMENTS. [Online] Avail able at: https://fasb.org/cs/ContentServer?c=FASBContent_Cpagename=FASB%2FFASBContent_C%2FNewsPagecid=1176164127256[Accessed 17 January 2017]. Fineman, J. . O. Y., 2008. Lehman Brothers' Corporate History and Chronology. [Online] Available at: www.bloomberg.com/apps/news?pid=newsarchivesid=a63mWc3ILITo[Accessed 17 January 2017]. PricewaterhouseCoopers, 2009. Lehman Brothers Bankruptcy: Lessons Learned for. [Online] Available at: www.pwc.com/jg/en/events/lessons-learned-for-the-survivors.pdf[Accessed 17 January 2017]. Ranjeen, K. . S. S., 2015. The effects of Lehman Brothers bankruptcy on the. [Online] Available at: www.web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=4sid=2eba05al-c490-4989-90ab-32a8b33fd375%40sessionmgr102hid=116 [Accessed 17 January 2017]. Tymkiw, C., 2012. Pioneers of money market funds cleared of fraud. [Online] Availa ble at: www.buzz.money.cnn.com/tag/reserve-primary-fund-cleared-of-fraud.pdf [Accessed 17 January 2017].

Personal Branding And Future Job Samples †MyAssignmenthelp.com

Question: Discuss about the Personal Branding And Future Job. Answer: Introduction Personal branding in the contemporary world largely means professional existence in the world of social media and hence it is important for every aspiring candidate to focus on developing a strong and impressive social media presence which would help them to get attention easily and quickly (Nolan, 2015). The present report on personal branding will show my personal interests and how I approach to develop my personal brand which would help to address the key objective of the assessment and help to complete the report successfully. Description of future job or business I have always been interested in media and arts. Advertisements have always interested me and to realise their power in this contemporary media world I have been attracted to media world for a long period of time now. I personally think I am a creative person and since middle school I had aspired to be attached with media somehow. Ad films are extremely important in the media as they run the entire media economy and hence there is a huge importance of ad marketing. Admarketing is important for almost every organisation and in this scenario it is important for the right person to choose the right concept for ad and get the right people to do the work. I find position of ad marketing manager pretty challenging and interesting and I also feel that it will help me to be achieve what I want to achieve in the future. Hence I want to work as a ad marketing manager in a reputed organisation where I will be able to implement my creativity and talent to convince clients, provide them with insi ghts about ad concepts so that companies get the best possible result from ad films (Brooks and Anumudu, 2016). After graduation I want to become an ad marketing manager. The advertising manager is an extremely crucial position as he or she has to oversee the designing of the advertisement, manage manpower, even control the outside agencies that are working on the same project, planning and implementing advertising campaigns accordingly and working on the feedbacks received. The advertising managers have to be graduates with substantial knowledge in media and management. The required skills for the advertising managers are: Excellent communication skills with the ability to speak listen and grasp the ideas. Ability to show creativity and make decisions which are suitable to the company. Has to have a creative personality. Effective leadership skills paired with management and supervisory ideas. Self Analysis From the self analysis I have realised that I do not have much effective presence in the online world. When I search my name in Google which is the biggest search engine in the world it shows similar results in the first couple of pages. But my profile doesnt seem to appear in Google in the first couple of pages. Nowadays it is important to be active in the online world and since I do not have suitable placement in Google the recruiters and organisations wouldnt consider me as a suitable prospect for the job I desire to get. Through a proper Google search I have found out that my placement in the search engine is not suitable and so, it is important to improve my profile in the online world (Khedher, 2015). Through a thorough self analysis with the help of Strength and weaknesses analysis that will help me to understand the negatives and positives in me which would help me to enhance my personal brand. The result of the SW analysis is given below: Strengths I am creative and hard working. I am a fast learner which helps me to learn things quickly and implement them effectively. Communication is also my strength along with written skills. I am a time manager and can do work effectively breaking up priorities effectively. I am easy going and team worker and hence can mingle with people and get the best out of them. Weaknesses Weaker leadership skills. I am rigid and I take a bit of time to absorb criticism which has been a problem for me. I suffer tension during crunch moment which at times hinders the performance. Weaker Analytical skills. The strengths and weaknesses play an important role. When strengths work positively then weaknesses work negatively for individuals. In my future job time management would be important to manage ad assignments. Since I am an effective time manager I would be able handle them properly but on the other hand since I experience tension during crunch moments it might hamper my performance and hence I will have to be much more focused and need to eliminate this negative issue. I am good with communication and hence could work effectively as a team worker. On the other hand I lack leadership skills which mean I wouldnt be able to organise the team properly even though I can communicate and try to get a suitable effort from them. I am not open to criticism which is one of the weaker points in me and hence I will have to manage it. On the other hand I am creative and I have lot of ideas which I could exploit to go up the corporate ladder in my trade. Building personal value proposition it could be said that I am creative and hardworking which is important in this industry. I am open to both small and large scale companies as I am open to different kinds of challenges. For instance at my college I have designed different advertisements for projects and other works which have been largely appreciated and this will help me to move ahead in my future (Rampersad, 2016). Social Networking profile The social networking profile is important to connect to a wider audience that enhances the possibilities of getting placed in a bigger organisation where there is excellent scope of using the creativity. Social media profiles are important in order to manage the personal brand effectively nowadays. The four key social networking profiles on which the investigation was done are Facebook, Linked IN, YouTube, and Twitter. In this case two social media platforms will be used to build the profile namely Facebook and Linked IN. Facebook is an amazing social networking site which is presently the easiest way to connect to a huge number of audiences personally and professionally and hence this has been chosen (Kleppinger and Cain, 2015). On the other hand Linked IN is completely a professional social media site which helps the prospect employees to connect to companies and hence this will be very effective for me. The profile will be excellently designed with the help of proper pictures and information with presentations that will help the viewers to get the idea about me as an individual and my talent. It will be short, precise and coherent with positive detail about my personal brand which would be relevant to personal branding value proposition (Johnson, 2017). Conclusion and Recommendations To conclude the report it could be said that it is important to realise the importance of personal branding which would help to make sure value proposition is there for the employers. It I important to develop strong profile in the social media like Facebook and Linked IN et cetera which would help to make sure positive response is received from the prospect employers. Overall to conclude it is important to maintain a strong personal brand to be successful as a Advertisement manager (Saltzman, 2015). The possible changes that could be made are: Constant assessment of Management of strengths and weaknesses. Working on the negatives and engaging in meditation to eliminate negativity accept criticism. Regularly manage the social media profile and release content in order to be active in the online market. Try and focus on the visual medium as well with other social media sites to provide viewers with possible visual information. Working on the leadership skills through possible theoretical and practical information (Schawbel, 2015). References Brooks, A.K. and Anumudu, C., 2016. Identity Development in Personal Branding Instruction: Social Narratives and Online Brand Management in a Global Economy.Adult Learning,27(1), pp.23-29. Johnson, K.M., 2017. The Importance of Personal Branding in Social Media: Educating Students to Create and Manage their Personal Brand.International Journal of Education and Social Science,4(1). Khedher, M., 2015. A brand for everyone: Guidelines for personal brand managing.Journal of Global Business Issues,9(1), p.19. Khedher, M., 2015. An inspiring resource for developing personal branding phenomena.The Marketing Review,15(1), pp.117-131. Kleppinger, C.A. and Cain, J., 2015. Personal digital branding as a professional asset in the digital age.American journal of pharmaceutical education,79(6), p.79. Nolan, L., 2015. The impact of executive personal branding on non-profit perception and communications.Public Relations Review,41(2), pp.288-292. Rampersad, H.K., 2016.Be the CEO of your life: The ultimate authentic personal branding formula for standing out from the crowd. Global Vision Publishing House. Saltzman, B.S., 2015. Why Personal Branding Is Essential to Career Success.Fast Company. Available online: https://www. fastcompany. com/3048401/how-to-be-a-success-at-everything/why-personalbranding-is-essential-to-career-success [Accessed 15 April 2016]. Schawbel, D., 2015. Personal Branding Blog.