Generation Like Essay Example | Topics and Well Written Essays - 500 words

Generation Like - Essay Example One of these methods is clearly turning dedicated fans into designated but minor marketing agents (PBS 2014). Generation Like is an interesting means of investigating a world of social media endorsements like tweets and Facebook likes and the way they slowly turn into currency for social media interactions. In the process, such endorsements create a new breed of advisers that unapologetically seeks to form a risk-free public view. The fact that modern youths have developed a strong relationship with technology is not new. This relationship ostensibly has fewer roles with computers when it comes to privacy. In Generation Like, Douglas Rushkoff resumes his decade-old view of the human-relationship with technology to come up with new intriguing facts (PBS 2014). For instance, the celebrity craze in social media amongst youths and methods used by promoters to crunch information in an effort to convert enthusiastic adolescents and young grownups into brand disciplines are evident. Rushkoff says, â€Å"You are what you like,† which sums up the abundant quantitate of data present in social media today. The readiness of adolescents to endorse something popular box office hits like â€Å"The Hunger Games† expresses their intense desires to encounter the film in any form. This way, it becomes simpler for such Hollywood firms to trace and take advantage of each move. I agree with Rushkoff that internet personalities can produce the same viral impact as socialites. Internet personalities achieve this impact by using their fan bases for interrelated purposes. This way, the act of popularization turns into a marketable outcome on its own. Actors use the same reasoning and Generation Like does not fully tackle this point despite its impact and relevance in social media (PBS 2014). For instance, Ian Somerhalder from the Television series Vampire Diaries meets with a consultant in the documentary. In the process, Somerhalder is blown away at how the number of followers on his